As part of the ongoing development of the Madaba Industrial Complex (refer plan drawing in figure 4), the client ‘Ministry of Public Works and Housing’ planned new plots and roads within the existing industrial area. Originally, a 15m high concrete retaining wall was planned (refer figure 2). However, required time of construction and the resulting cost of such a wall would be significant. Secondly, due to the presence of a slope at the wall base, rotational stability becomes critical and for this wall foundation depth had to be further increased. Also, the foundation soil was not strong enough to carry the heavy load of the concrete wall with respect to the limiting settlement criteria in bearing capacity check. For these reasons, the client believed that a concrete wall may not be the correct solution. Among the various retaining wall options available in Jordan market, MSE walls are found to be the most economical, in comparison to conventional retaining walls like concrete walls or masonry wall. Being the most successful solution provider in Jordan for retaining walls, Maccaferri Middle East was recommended by the consultant to provide for a better retaining wall solution which meets the requirements of the project’s end client.