High Rock Studios, a marketing solutions company, has provided free marketing training to the MD, WV, PA area.
High Rock is a full-service marketing firm serving clients in the Baltimore/Washington D.C. region and nationwide. Since the beginning in 2005, they have built a reputation for innovation, expertise and most importantly, results for clients: a team fueled by a culture of creativity, communication and a passion for marketing.
Maccaferri employees have attended many of these short courses and have come away with a new understanding of marketing concepts.
Classes on “Linkedin Success”, “Social Strategies in Video”, “Surviving Mobilegeddon”, “Leadership in Social Media” and “Facebook 101 for Business” were among the topics throughout the year.
In addition to these short, hour-long sessions, a yearly Marketing Summit is held each spring. This event provides a more in-depth set of informational sessions on “Building Your Brand”, “Digital Media Tools” and “Effective Social Media Strategy””. Discussion Panels were populated with local businesses included experts for each of the topic areas but also included more nationally focused people including a Senior Manager for the Baltimore Ravens NFL team and a Sales executive from Pandora.
One of the most memorable strategies for gaining followers and increasing interaction with Facebook business pages was the simple phrase ‘Be Interesting and Be Interested’. Keeping this in mind while working in social media has allowed the marketing team to increase its presence tremendously.
“Surviving Mobilegeddon” attempted to untangle the web of information regarding traditional desktop websites versus the increased push for mobile platforms.
The Maccaferri Marketing team has gained a lot of knowledge through these courses and has been quick to implement suggestions into the work that we do.
For more information about thi event please contact us.